THE British Forces Foundation's Lap of Honour project was launched in June by the Charity's Trustee Katherine Jenkins.

The new vehicle – complete with a Union Jack roof – is now fully engaged in a year-long adventure around the country getting 50 British icons to autograph one car, and 100 companies to lend their support.

2009 marks our 10th anniversary year and this project will act as a focal point to recognise the occasion. The culmination of ten years of boosting morale will be a major celebration to be held in London during the Autumn of 2009. The BFF is inviting back all those who have entertained the troops overseas which includes Status Quo, James Blunt and Katherine Jenkins.

The car, along with two fully signed accompanying albums, will then be given a high profile send-off by Bonhams. Chairman Robert Brooks is "delighted" to announce that the fastest growing auction house in the world will be dropping the hammer on Lap of Honour at next year's Goodwood Festival of Speed.

The 50 icons in question represent the British elite in all spheres and the list includes Sir Michael Caine, Lewis Hamilton, Eric Clapton, Dame Judi Dench, Joe Calzaghe, Rod Stewart, David Beckham, Sir Michael Parkinson, Sir Elton John, Kate Moss, John Terry, Lord Foster, Gordon Brown (outside Number 10) and Baroness Thatcher.

A minimum of 100 selected major British brand names are being asked to donate £1,000 as a pledge of support to the men and women of the Armed Forces. Their commitment will be acknowledged throughout the campaign as it spreads across the country and there will even be a Limited Edition magazine to commemorate the project.

The Lap of Honour project is more than just a fundraising event for the Charity or a focal point to mark 10 years serving the Armed Forces. It is a celebration of the British link between companies, eminent icons and serving personnel. The very act of demonstrating support will send a clear message of solidarity to those on the frontline, which will in itself be a significant boost to their morale.

BFF Director, Mark Cann, said: "I am so grateful to the companies who have already supported this campaign. In so doing, they send a powerful message of support to the young men and women of our Armed Forces, acknowledging the sacrifices they make on our behalf. I encourage others to follow their lead."

To sign up your support of The British Forces Foundation's Lap of Honour please contact Ben Vestey at benvestey@bff.org.uk